- Managing and developing digital advertising campaigns.
- Organizing and executing publishing across platforms.
- Preparing periodic and executive performance reports.
- Conducting media monitoring and social listening.
- Tracking and analyzing key performance indicators.
- Providing recommendations to improve campaigns and content.
- Coordinating with content, ads teams, and relevant stakeholders.
Digital Marketing · Performance Analysis · Social Listening
FaisalAlfozan
I turn audience data and social listening into campaigns with measurable results.
Insights & Performance · Campaign Management · Social Listening
4+Years
02 — Impact in Numbers
Results that prove the approach.
+218M
Ad Impressions
Across multiple campaigns
732K
Clicks
From documented paid campaigns
50K+
Monthly Mentions
Via social listening tools
38%
Engagement Growth
From campaign & content development
+218M
Ad Impressions
Across multiple campaigns
732K
Clicks
From documented paid campaigns
50K+
Monthly Mentions
Via social listening tools
38%
Engagement Growth
From campaign & content development
01 — About
Data-driven decisions, campaigns with measurable results.
I'm Faisal Alfozan, a digital marketing and performance analysis specialist with 4+ years managing advertising campaigns, digital publishing, media monitoring, and performance reporting.
I have worked on projects in non-profit, technology and media sectors — combining analytical thinking, marketing execution and project management.
I focus on turning data into decisions and recommendations that improve performance and deliver measurable results.
Riyadh, Saudi Arabia4+ Years ExperienceCAPM®McKinsey Forward
01
Strategy
Building marketing plans aligned with organizational goals.
02
Execution
Managing campaigns and digital publishing across platforms.
03
Measurement
Media monitoring, performance reporting and KPI analysis.
Work Methodology
01
Diagnosis & Analysis
Comprehensive audit of data, audience, and competitors
02
Strategy & Planning
Building a data-driven strategy with measurable KPIs
03
Execution & Testing
Execution with continuous A/B testing
04
Measurement & Optimization
Daily monitoring and real-time adjustments
05
Reporting & Learning
Reports extracting actionable lessons
04 — Selected Work
Work that speaks.
03 — Career Path
Where I worked.
05 — Skills & Tools
Skills applied in real projects.
Tools and skills applied in real projects to achieve measurable results.
Analysis & Performance
KPI AnalysisPerformance ReportingConversion AnalysisA/B TestingROI AnalysisDashboard Building
Google Analytics 4Looker StudioExcelGoogle SheetsPowerPoint
Media Monitoring & Social Listening
Media MonitoringSentiment AnalysisReputation MonitoringTrend AnalysisConversation Analysis
LucidyaTalkwalkerHootsuiteSprout Social
Campaigns & Digital Marketing
Campaign ManagementPerformance OptimizationMarketing PlanningDigital PublishingPaid AdvertisingOrganic Strategy
Meta Business SuiteX AdsSnapchat AdsTikTok Ads
Project Management
Strategic PlanningRisk ManagementBudget ManagementStakeholder ManagementCross-team CoordinationEvent Management
CAPM® MethodologyProject Planning ToolsRisk Tracking
06 — Certifications
Certifications & Education
CAPM® – Certified Associate in Project Management
Project Management Institute (PMI)
2025Featured
McKinsey Forward Program
McKinsey & Company
2024
Digital Marketing Nano-Degree
Digital Saudi Academy
2023
Bachelor's in Marketing – College of Business Administration
Imam Mohammed Bin Saud Islamic University
2020
07 — Achievements
Achievements I Contributed To
Highlights from real projects and campaigns, with my specific contribution noted.
Award2026
IVY Saudi Awards – Gold
Sakan Foundation·Jood Al-Manatiq 2 Campaign
My Contribution
Contributed to performance management, media monitoring, and reporting within the campaign team.
Milestone2025
Guinness World Record
Sakan Foundation·Jood Housing Campaign
My Contribution
Participated within the campaign team in digital performance management and media monitoring.
Recognition2025
Cabinet of Ministers' Commendation
Sakan Foundation·Jood Housing Campaigns
My Contribution
Launching advertising campaigns, preparing campaign reports and media monitoring reports within the Sakan Foundation team.
Milestone2026
Campaign Launch by Haramain Imams
Sakan Foundation·Jood Al-Manatiq Campaign
My Contribution
Launching advertising campaigns, preparing campaign reports and media monitoring reports within the Sakan Foundation team.
Award2025
MENA Digital Awards
Sakan Foundation·Jood Housing Campaign
My Contribution
Launching advertising campaigns, preparing campaign reports and media monitoring reports within the Sakan Foundation team.
Award2025
Athar Award – Bronze
Sakan Foundation·Jood Housing Campaign
My Contribution
Launching advertising campaigns, preparing campaign reports and media monitoring reports within the Sakan Foundation team.