Digital Campaigns & Performance Analysis – Sakan Foundation

Documented Results

Executive Summary

Managing and analyzing digital campaigns for the foundation, monitoring media performance, and preparing executive reports to support team and leadership decisions.

My Scope of Work

• Managing and developing digital advertising campaigns.
• Organizing and executing digital publishing across platforms.
• Preparing periodic and executive performance reports.
• Conducting media monitoring and social listening.
• Tracking and analyzing key performance indicators (KPIs).
• Providing recommendations to improve content and campaigns.
• Coordinating with content, ads teams, and relevant stakeholders.

Key Learnings

• Linking performance reports to strategic goals makes them more impactful in decision-making.
• Ongoing social listening reveals improvement opportunities not visible in traditional data.